The challenger Case study portrays many signficant things about effective strategic leadership in an organisation as well as how ineffective strategic leadrship can be very detrimental to that given organisation. The case study illustrates the importance of implementing an effective strategic leadership within an organisation as it can only bring out the best if executed properly. Through instrumental things such as collabration and corporation existing, establishing ethical practices/moral obligations, being democratic and having the ability to negoitiate well with management as well as staff all prove to be very important in helping an organisation posses an effective startegic leadership. The lack of these major tools between Nasa and Morton Thiokol and within these organisations was a reason for the failure of the mission to launch that would eventually end deadly for the seven astranauts.
Other things to conisder about effective strategic leadership inlcudes the importance of communication and the importance of listening to others, the need for managers to be accessible, and maintaining an agenda that everyone agrees with and supports either at senior management level or from your workers. Communication is very important to any organisation as non communication or the wrong communication can be harmful as it was in the Challenger Case study. The need to listen and not just dicate should also be conisdered highly in attaining effective strategic leadrship. Accessibility of managers is also very important as its a form of communication and its a way to reach out to managers and express any worries, concerns, or vital information that might be needed. Lastly having an agenda that everyone knows and follows is crucial for organisations as conflicting agendas or misintepretation can cause conflict or disrupt progress and the fluid movement of things within an organisation.
The reasons why the mission still proceeded despite warning are down to a list of things. Firstly, the had already been 6 failures in the past to Launch and a few setbacks during the start to lauch the challenger which would tarnish the image of Nasa further more as it was a widely publicised event. Nasa was probably worried about their reputation, image and if the decision was given not to undergo the highly publicised launch at that stage it could be a huge media disaster. Also cost and finance would also be taking into consideration if delayed any more. Another reason was that the engineers at Morton Thiokol didn't provide a solid enough arguement to management and to management at NASA as well as persuade them enough to abort the launch.in addition, the engineers at Morton Thiokol and the managers as well as the mangement at NASA have conflicting views and don't share the same beliefs and attitude which shows a clear lack of communication and understanding. NASA's ambition overclouded their judgement and the priority of civilians saftey first was overlooked and treated secondary from the management at NASA as well as from Joe Kilminster and the 3 managers from Morton Thiokol.
People to blame includes the engineers, the management at Morton Thiokol and NASA who all play an instrumental role each through negelcting and not taking the full responsibilty of ensuring firstly the safety of the seven astranauts before anything. The enginners which includes Roger Boisjoly and his team of engineers could have done alot more to ensure that the rest of the decision makers where aware one hundred percent of the dangers involved with proceeding with the launch. They could have tried harder to persuade them as well as stop them and make them realise the immense danger that was present. Lastly, the Management from Morton Thiokol and management form NASA were very reckless with their decision making and did not conisder saftey as a priority but rather business fisrt.
The are a few things to consider In looking at what the engineers could have done in order to stop the mission. I think first and foremost they could have tried whistleblowing to the media which would have exposed the danger involved with the launch. This might have possibly delayed the launch or completely stop it as well as inform the astranauts, the launch director who was unaware of the dangers mentioned. This in all would have put pressure on the managers at Morton Thiokol and NASA to completely ensure the saftey of the astranauts and would also inform everyone of the danger involved. That final meeting between engineers, management and NASA could have seen more pressure and a powerful, aggressive voice coming from the engineers explaining all the reasons to abort the launch.
In comparing all these case studies together their major things present in all of them. Firstly, the importance of effective communication as well as collabration and corportaion needing to be existent within an organisation as in all four case studies except the Madonna case study we see how the failure to do so has a negative impact. In Order to achieve an effective strategic leadership all three actions have to be carried out and executed from managemnt to staff as well as within management. The Challenger case study differs from the other case studies because it involved the death of people but had underlining issues similar to Carrefour and the NHS Case study that demonstarted a lack of important ingredients needed to bring about progess and success. It also differed as it touched on the issue of ethical practices and moral obligations needing to be taken into consideration from organisations.
Monday, 19 March 2012
Wednesday, 7 March 2012
Madonna Case Study
The Madonna Case study symbolised many signficant as well as instrumental strategies used over a period of time to help sustain her successful career. After carefully reading the case study, a combination of well planned out strategic choices, and a well planned career path allowed Madonna to stay relevent in a fast paced, changing environment filled with high competition from other artists.
How Madonna managed to achieve and still continues to maintain a successful career as well as dominate the music industry is down to a list of stragetic choices. Madonna music career has been able to grow stronger through things such as being able to adapt to a music industry that continues to change with time leading to different trends, tastes and attitudes towards music from consumers. She has allowed herself as an artist to be able to forsee such changes and to react in a way that enables adaptabilty to the music industry as opposed to remaining the same and being complacent. This is very important for companies, managers, people as you have to be able to follow different trends, different tastes and consumer demands in order to stay on top and remain competitive. Madonna is also a very versatile artist which is very good as it allows her to appeal to a wider range audience capitalising on all and she continues to stay relevent within the music industry. As well as sing she has ventured into acting and her music changes and follows current trends from pop to techno to hip hop collabrating with artists such as Justin Timberlake. Staying relevent has proven to be very important as many other artists fail to do so and find themselves forgotten or replaced by new artists.
Madonna is also very Business minded with an entreprenuial attitude and drive that allows her to penetrate the music industry in a very enforing way. Over her career she has done a list of things from collabrating with fashion designers H&M as well as Louis Vuitton and Gap. She has also done ad campaigns for the likes of Pepsi and Max Factor and boasts an impressive CV that has her record company Maveric which demonstrates her entreprenuial attidude that sets her aside from the rest.
Madonna has also collbarated with the right artists which as mentioned before includeds the likes of Justin Timberlake, Missy Elliot with the GAP commercials and a list of other important artists. Her success also comes from being a world wide Brand venturing into different areas that has helped promote her as an influential artist that still continues to dominate the music industry. The ability for forecasting is also an important attribute to add. Being able to understand and give the audience what they want and seek is very significant for any company, manager or person. Madonna all through her music career has also promoted femism for woman with her image portrayed and her conduct and she has been able to appeal to everyone that includes Gays, woman, men, teens, adults which again reveals her versatility and diversity. Being able to appeal to an overall target audience can be very critical as it clearly has been for Madonna.
Other things to mention includes the authenticity of Madonna which people can appreciate, her strong bargaining power in her business deals, remaining marketable which if lost can be the end of an artists career. Her strong loyal customer base has also helped stablise her career and long experience in the music industry also plays a role for equating to the success of madona. All these instrumental strategic choices,directions as well leadership is the reason that Madonna has been able to become a world wide phenomenum.
This case study illustrates how having an effective strategic leadership can equate to success for a company, a manager or in this case for the artist Madonna. Through analysis of the case study we can clearly see that strategic leadership comes from an ingredient of tools that combined will have a positive impact. It also shows us that strategic leardhip to be successful has to be able to adapt to changes within the industry and be able to respond in ways that will continously meet customer demands and expectations as Madonna did and continues to do so. Startegic Leadership should also be able to forsee and forcast all changes within an organisation as well as within the industry that organisation operates within otherwise success is unattainable. The Madonna Case study is a prime example of how strategic leadership is successful implemented through carefully forseeing and forecasting market trends as well as consumer trends which is the reason Madonna is at the position she is today.
The are similarties as well as differences from the Madonna Case study compared to the Carrefour and Gerry Robinson case study. The differences to start of with comes from the fact that both the Carrefour and Gerry Robinson case study were both examples of how strategic leadreship as well strategic choice wasn't correctly being executed and applied as both case studies portrayed companies in a bad position and needing to overcome that. Both companies had to make immediate changes to the organisations in order to overcome turmoil. Whereas the Madonna case study showed a person ( an artist) who was and still is clearly doing the right things in regards to implementing a a successful strategic leadership and taking the right strategic choices in order to captialise on the music industry through a list of important tools. The only simlarities might be that Carrefour and Madonna are strong brands within their industry but the Carrefour and Gerry Robinson case study compared to the Madonna case study are very different as they show mainly a negative side of not implementing a succesful strategic leadrship.
How Madonna managed to achieve and still continues to maintain a successful career as well as dominate the music industry is down to a list of stragetic choices. Madonna music career has been able to grow stronger through things such as being able to adapt to a music industry that continues to change with time leading to different trends, tastes and attitudes towards music from consumers. She has allowed herself as an artist to be able to forsee such changes and to react in a way that enables adaptabilty to the music industry as opposed to remaining the same and being complacent. This is very important for companies, managers, people as you have to be able to follow different trends, different tastes and consumer demands in order to stay on top and remain competitive. Madonna is also a very versatile artist which is very good as it allows her to appeal to a wider range audience capitalising on all and she continues to stay relevent within the music industry. As well as sing she has ventured into acting and her music changes and follows current trends from pop to techno to hip hop collabrating with artists such as Justin Timberlake. Staying relevent has proven to be very important as many other artists fail to do so and find themselves forgotten or replaced by new artists.
Madonna is also very Business minded with an entreprenuial attitude and drive that allows her to penetrate the music industry in a very enforing way. Over her career she has done a list of things from collabrating with fashion designers H&M as well as Louis Vuitton and Gap. She has also done ad campaigns for the likes of Pepsi and Max Factor and boasts an impressive CV that has her record company Maveric which demonstrates her entreprenuial attidude that sets her aside from the rest.
Madonna has also collbarated with the right artists which as mentioned before includeds the likes of Justin Timberlake, Missy Elliot with the GAP commercials and a list of other important artists. Her success also comes from being a world wide Brand venturing into different areas that has helped promote her as an influential artist that still continues to dominate the music industry. The ability for forecasting is also an important attribute to add. Being able to understand and give the audience what they want and seek is very significant for any company, manager or person. Madonna all through her music career has also promoted femism for woman with her image portrayed and her conduct and she has been able to appeal to everyone that includes Gays, woman, men, teens, adults which again reveals her versatility and diversity. Being able to appeal to an overall target audience can be very critical as it clearly has been for Madonna.
Other things to mention includes the authenticity of Madonna which people can appreciate, her strong bargaining power in her business deals, remaining marketable which if lost can be the end of an artists career. Her strong loyal customer base has also helped stablise her career and long experience in the music industry also plays a role for equating to the success of madona. All these instrumental strategic choices,directions as well leadership is the reason that Madonna has been able to become a world wide phenomenum.
This case study illustrates how having an effective strategic leadership can equate to success for a company, a manager or in this case for the artist Madonna. Through analysis of the case study we can clearly see that strategic leadership comes from an ingredient of tools that combined will have a positive impact. It also shows us that strategic leardhip to be successful has to be able to adapt to changes within the industry and be able to respond in ways that will continously meet customer demands and expectations as Madonna did and continues to do so. Startegic Leadership should also be able to forsee and forcast all changes within an organisation as well as within the industry that organisation operates within otherwise success is unattainable. The Madonna Case study is a prime example of how strategic leadership is successful implemented through carefully forseeing and forecasting market trends as well as consumer trends which is the reason Madonna is at the position she is today.
The are similarties as well as differences from the Madonna Case study compared to the Carrefour and Gerry Robinson case study. The differences to start of with comes from the fact that both the Carrefour and Gerry Robinson case study were both examples of how strategic leadreship as well strategic choice wasn't correctly being executed and applied as both case studies portrayed companies in a bad position and needing to overcome that. Both companies had to make immediate changes to the organisations in order to overcome turmoil. Whereas the Madonna case study showed a person ( an artist) who was and still is clearly doing the right things in regards to implementing a a successful strategic leadership and taking the right strategic choices in order to captialise on the music industry through a list of important tools. The only simlarities might be that Carrefour and Madonna are strong brands within their industry but the Carrefour and Gerry Robinson case study compared to the Madonna case study are very different as they show mainly a negative side of not implementing a succesful strategic leadrship.
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